“For more than four decades, Jeff Goldsmith’s masterful analysis of the future of American healthcare has guided healthcare system leaders through turmoil and change. Jeff’s vast experience, insightful wit and deep industry knowledge helps organizations think ahead with greater clarity. Jeff is unafraid to challenge conventional wisdom and brings deep research and superb communication skills to illuminate the path ahead. I have known Jeff for more than three decades as fellow futurist, colleague and friend, I always learn from him, even when we may disagree.”